MAM was founded by Jordi Enrique Albert, CEO, and Anthya Tirado, Creative Director and CMO, in the year 2014. They started MAM with the aim to bring to the creative community a brand that would reflect their vision of the world, both on a design and a manufacturing level, by being as ethical with the environment as possible. They began by designing wooden watches. After just one year, they managed to challenge the properties of wood and create the thinnest watch on the market, becoming a watch brand with an innovative style and unique aesthetics. They want to create functional and genderless garments that provide the freedom to personalize and explore the individuality of each person in a creative way.
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PLANO is a watch that proves that less really can be more. This wooden watch is MAM's thinnest and lightest watch yet. Its minimalist design is synonymous with precision. Made from environmentally friendly wood, PLANO comes with an interchangeable, environmentally friendly leather strap which allows the user to change style depending on the occasion. A classic wooden watch for the man who knows that simplifying your life isn't a step backwards, but a step forward.
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